Styles of self-praise

One of the great peculiarities of ancient eloquence was the frequent opportunity afforded for self-recommendation or self-praise. That good taste or modesty which shrinks from mentioning its own merits was far less cultivated in antiquity than now. Men accepted the principle not only of acting but of speaking for their own advantage. [...] there can be no doubt the Roman people listened with admiration to one who was at once bold and skilful enough to sound his own praises well. Cicero's excessive vanity led him to overdo his part, and to nauseate at times even well-disposed hearers. From the fragments of Gracchus' speeches that remain (unhappily very few) we should gather that in asserting himself he was without a rival. The mixture of simplicity and art removes him at once from Cato's bald literalism and Cicero's egotism.

(Charles Thomas Cruttwell: The History of Roman Literature)